As Director of Marketing & Communications for Provide, I created Annual Reports with an eye toward enhancing the organization’s visibility over an ambitious 3-year strategic plan. These publications reflect the evolution of the brand over that time and together tell a compelling story of organizational resilience and innovation in a challenging political climate.

• In 2022, Provide celebrated its 30th anniversary and embarked on an ambitious three-year strategic plan. This report reflected the organization’s forward momentum with a new vision and mission, a new strategic plan, and an emphasis on racial justice and equity.

• In 2023, Provide emphasized its role in fostering connections to improve healthcare access, reflected in a report that highlights outreach, community partnerships, and new innovations in programming.

• In 2024, Provide revealed a refreshed brand identity, including a new logo and illustrative elements, to support the organization’s bold advocacy work. Thematically, this report emphasized the need for a sustainable movement for reproductive health, rights, and justice to ensure a better future beyond the fervor of a heated election year.

These publications were developed in partnership with graphic designer Chelsy Aquila.

Brand Strategy • Concept Development • Copywriting • Editing • Collaboration