DIGITAL ADVERTISING

 As Marketing Manager for Planned Parenthood of the Rocky Mountains (2019-2020), I was responsible for an approximate half-million annual advertising budget. The budget was primarily allocated to brand awareness and patient recruitment campaigns, which primarily used digital display and paid search tactics. Additional advertising buys included social media campaigns to promote specific HIV prevention, sexual health education, and other health programs. Limited campaigns promoted donor and supporter outreach through social media, digital display, and radio campaigns across PPRM’s service area (Colorado, New Mexico, and Las Vegas).

Graphic design by Rudy Montoya and Morgan Wootten.

Advertising Strategy - Campaign Development - Messaging Testing